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Identity · Branding · Online Communication · Print
To see if people are searching for the keywords you selected and to see possible alternatives, you can use Google’s Free Keyword Tool. This can also help you detect the keywords that are cheap to buy because they are less common, though they still might be efficient in attracting customers.
For more advanced keyword analysis there is Wordtracker, which is a tool that you pay for, though it is cheap and effective in helping you construct your all important keyword lists.
Move On Up
An interesting thing about Pay Per Click advetising is that the more successful you are at getting high click-through rates, the more Google will reward you by moving your ad up the search result pages, and for less cost. In addition to that, high click-through rates help your website itself up the search engine hierarchy. It can become a virtual snowball effect driving more and more visitors to your website.
Google Adwords
A sure way of getting traffic to your website is by using Pay Per Click advertising, for example through Google Adwords service.
The way it works is that your company ad is featured on Google’s search result pages. Your ad then pops up on a list when people type in search terms related to your industry and services. You only pay Google if someone clicks on your ad. In this way you reach millions of potential customers in minutes while you only pay if they respond to your advertising.
Start Small & Test
The key thing is to start small and test, for example within a limited geographical area. It is important when using Google Adwords, that you get your keywords right. To do this, you comb your promotional material for obvious words people will look for on Google to find your kind of services and products. A good idea is to have an ad for each of your main keywords, with the keyword included in the headline and possibly in the text itself. The effect of this is a higher click-through rate and therefore more visitors to your website.
The Pay Per Click Revolution
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