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Identity · Branding · Online Communication · Print
Its In The Mix
Remember though, that companies who have spent time thinking about this, develop a media mix for their promotion. For a website to become a powerful selling tool, the trick is to combine online and offline means to direct traffic through it. The advantage of also using offline means such as mailing and printed ads to guide customers to your website, is that they make a specific effort to check your site and therefore might be extra tuned in to getting something out of a visit there. As stated before, the current economic climate is making traditional offline marketing cheaper. Use this fact wisely to help guide traffic to where you have ample space to showcase your company, namely online. The magic is in the mix.
Do you have a website because you somehow feel you must have one? Or do you look at websites as what they potentially are? Namely, the most powerful selling tools available if made an important part of your marketing.
Attract & Retain
A well designed website which is an integrated part of a marketing strategy, helps you attract and retain visitors, converting a high percentage of them into customers. Typically, a visitor to a website leaves after about 8 seconds, which means you have 8 seconds to get them interested in what you have to offer. So, look at your present website, imagine you are a potential customer and ask yourself: Do I immediately get an overview of the services and products? Does the company understand my specific needs? Am I excited enough about this to want more information?
Your Website: A Powerful Tool
8/10 tips to improve your communication...
